What sophisticated investors look for?

Looking for financing or trying to raise money. Would it help to understand how they think and what they are looking for? Here is a glimpse. So what does a sophisticated investor look for?

#1. Who is doing the deal?

Who is responsible for this deal? Can I trust this person? How long have I known this person? Is this person going to pull a fast one on me? Does this person have a track record? Proven track record with me? .... Read More Here.