When lost in business, focus on value creating!
Often time I observed people busy, overwhelmed, or at lost at work whether as employee or as owner. Or that people complained they have lousy company, terrible boss, or that they have lousy employees or co-works...
Have you ever felt uncertain about where you are, where you business is going? Or overwhelmed with works from all different directions? Watching cashflow. Doing PR. Going out to network. Catching up with the latest business book. Coaching a junior staff member. Talking to customer. Researching an issue. On and on. All seems to be urgent at the moment.
Then you might want to ask yourself whether as an employee or as an owner about this:
"What value am I creating" or " what value am I adding by me being here?" or " how else can I add value or create value?" And :to whom am I creating value for?:
Sidebar: What's "valuable"? That's a whole different topic but for now suffice to say to let the consumer of your value creation be the judge. In other words, let those who is willing to pay for your value creation determine how valuable or not. If no one is willing to pay, it's NOT VALUABLE - as we all learned from Web 1.0 the free internet stuff.
Example #1: if you are a fund manager, you consumer would be your investor who receives your value creation and pays your management fee and carry. What value are you creating for your investor? Higher return? More safety? Less risk? Better Control?
Example #2: if you are the sales rep. for your company, your consumer is both your company who pays your base + commission and your buyer who indirectly contributes to your commission. What value are you creating of the tasks you are doing right now? The book you are reading. The network you are going to. Did you create value for your company so the profit margin and revenue growth would be more sustainable? Did you create value for your buyer so they feel they get a good deal and a good product that they want to refer other clients to you? They feel they want to be a repeat buyer?
Too often, we are too focused on entitlement mentality. Instead of focusing on value creation, we complained we are not gettting what we ought to get from others or this excuse or that. If we focus instead on value creation, not only the business become more sustainable and you will get what you want.
So if you want to be recognized as “valuable” teamplayer or “valuable” employee or an owenr of a a “valuable company”, would it not make sense to first focus on create "value"?
Have you ever felt uncertain about where you are, where you business is going? Or overwhelmed with works from all different directions? Watching cashflow. Doing PR. Going out to network. Catching up with the latest business book. Coaching a junior staff member. Talking to customer. Researching an issue. On and on. All seems to be urgent at the moment.
Then you might want to ask yourself whether as an employee or as an owner about this:
"What value am I creating" or " what value am I adding by me being here?" or " how else can I add value or create value?" And :to whom am I creating value for?:
Sidebar: What's "valuable"? That's a whole different topic but for now suffice to say to let the consumer of your value creation be the judge. In other words, let those who is willing to pay for your value creation determine how valuable or not. If no one is willing to pay, it's NOT VALUABLE - as we all learned from Web 1.0 the free internet stuff.
Example #1: if you are a fund manager, you consumer would be your investor who receives your value creation and pays your management fee and carry. What value are you creating for your investor? Higher return? More safety? Less risk? Better Control?
Example #2: if you are the sales rep. for your company, your consumer is both your company who pays your base + commission and your buyer who indirectly contributes to your commission. What value are you creating of the tasks you are doing right now? The book you are reading. The network you are going to. Did you create value for your company so the profit margin and revenue growth would be more sustainable? Did you create value for your buyer so they feel they get a good deal and a good product that they want to refer other clients to you? They feel they want to be a repeat buyer?
Too often, we are too focused on entitlement mentality. Instead of focusing on value creation, we complained we are not gettting what we ought to get from others or this excuse or that. If we focus instead on value creation, not only the business become more sustainable and you will get what you want.
So if you want to be recognized as “valuable” teamplayer or “valuable” employee or an owenr of a a “valuable company”, would it not make sense to first focus on create "value"?
0 Comments:
Post a Comment
<< Home